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| project: campaign for Romanian National pavilion at the World Expo 2005 - Aichi, Japan | client: The Romanian Ministry of Foreign Affairs |
keys: logo, headline, stationery, brochure, web site, stamps
art director: Catalin Ilinca, copywriter: Roxana Ilinca |
Dragos Galgotiu, the art director of the Romanian pavilion asked us to be part of the team. media9 task was to create the visual identity, with all it implies,
from logo to brochures, folders, stationery and web site. The logo was to illustrate the expo’s theme: 'Natures's Wisdom'. |
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Having to design a logo representing the identity of a country at the Expo 2005 and, also, considering that the Expo's theme was 'Nature's Wisdom', we've suggested a lively flower-tree. He arms/branches evoke a friendly greeting. We used warm colors and earth like colors: orange, light green and brown. The trunk was drawn by a brush touch line, so that it looks like the Japanese ideographs to a certain extent. The images here displayed are some of the preliminary drafts,
the last one representing the final version. |
| Romania's participation at the World Exposition was coordinated by the Romanian Ministry of Foreign Affairs. |
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| SONY stand at TIBCO 2002 fair | client: Sony (commisioned by Black Pencil) |
keys: concept, 3D modeling, 2D&3D presentations, banners, production
architect: Adina Badulescu, assistant: Vasile Gherghel, designer: Catalin Ilinca |
The SONY stand was awarded with the 1st prize for the best stand at TIBCO 2002 fair. media9 was appointed by Black Pencil - a division of Leo Burnett, to create the concept and coordinate the project execution.
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| project: EuroLiteraTur | client: The National Romanian Literature Museum |
keys: logo, poster, outdoors, press ads, invitations, leaflet, folder,
DVD fold out & label, web site, videos, wallpapers
art director/ designer: Catalin Ilinca |
This project, coordinated by the NRLM, consisted in an itinerant exposition that took place in six European cities, where the encyclopaedic history of the European literature was presented in electronic format. The main purpose of the project was to promote and encourage reading, having as priority the attraction of young people close to the common European cultural values, as a manner of informal education.The visual keywords of the identity concept were to symbolize the idea of a literary journey.
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